Local Fish is the Place for Growth-Minded, Restaurateurs to Take Their Businesses to the Next Level – But You Already Know That

Join the Program

Choose Local and Raise All Boats

Connect with an exclusive list of local fishermen.
Gain access to the freshest and highest-quality local products.
Join our ever-expanding community of participating locations and chefs.
Get featured on the Fish Finder.
Receive timely seasonal notifications about catches.
Provide seafood education to front-of-house (FOH) and back-of-house (BOH) staff.
Be at the forefront of the local seafood movement.
Foster a community-driven economy.
Participate in interactive quarterly roundtable discussions.
Take part in immersive ocean experiences.

“My job is to take the freshest fish I can get my hands on and showcase it in a way that fish deserves.”

Chef Marissa Williams of Herb & Sea Encinitas

Read full interview with Marissa Williams”>

“We’re fortunate as chefs to have such incredible access to fresh and local products where we know not only the true source, but the hard working people that represent it.”

Chef Travis Swikard of Callie

Read full interview with Travis Swikard”>

“When you’re getting fish that’s been caught that day or the day before it’s almost like a painting. You get all the definition of the fish.”

Chef Mike Reidy of Callie

Read full interview with Mike Reidy”>

“To really source locally you have to talk to other chefs, remain active in the community and keep up with it. You also have to want it because it’s not the easiest route. It’s hard. The best things are not easy.”

Chef Moira Hill of Lilian’s

Read full interview with Moira Hill”>

Local Fish Hits Different

We know fresh fish hits different and we want to work with you to get more of it on the plates of consumers around San Diego.

Assurances with the local catch

Our network of fishermen is carefully-vetted and supported with the resources they need to deliver the freshest and highest quality catch to your kitchen. Our goal is to open the door between our amazing local chefs and the incredible community of fishermen at our fingertips. We want to work with you to raise awareness around local species to help keep locally-landed seafood local.