Bringing Radical Transparency To Seafood Near You

Local Fish Will Connect You with Local Seafood

Why We Need Local Fish

80%

of the seafood consumed in the US is imported from foreign countries. Let’s work together to get seafood from our backyard on local plates!

14%

of San Diego restaurants consistently serve San Diego-sourced seafood. There are over 150 commercial fishermen ready to feed San Diego!

8%

of San Diego seafood markets consistently carry San Diego-sourced seafood. There’s a vibrant fishing community eager to get fish on your plates!

Meet the

Fishermen (& Women)

Develop a deeper understanding of what it takes to harvest seafood responsibly. Learn more about our family of fishermen, the species they catch, and their methods for low-impact fishing.

Fisherman standing on deck while at sea.
A group of fishermen show off a large fish.

Meet the

Chefs

We work with a network of chefs that are committed to uplifting local foodways and finding the highest quality products for their clientele. Collectively we believe that fresh, local seafood should be accessible and available to all. Through bridging the gap between local chefs and fishermen we are able to reach a wider community across San Diego County.

Meet the

Seafood

Beyond the widely-known varieties like Tuna and Halibut, there are countless delicacies just waiting to be discovered. Ever heard of a Kellet’s Whelk? What about a Box Crab? In understanding what’s local and seasonal we can take the first step in transforming our seaconomy.

Dive Deeper

The Common Seas

A collection of resources from recipes to stories that will get you hooked and reel you in.

Meet the Chef: Marissa Williams

Introducing Marissa Williams: Culinary Innovator and Seafood Champion at Herb and Sea, Encinitas, CA. As a dedicated advocate of the local seafood movement, Marissa’s passion shines through as she sources the freshest catch directly from local fishermen. We’re fortunate enough to have Marissa serve as a member of our advisory committee where her input has

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Consumer Guide for Buying Local Seafood

As educated consumers, we need to start the conversation with markets and restaurant staff about local seafood. You have the right to transparent information regarding the origin of your seafood. It’s also important to understand that if a restaurant or market sells local seafood, it does not mean they always sell local seafood or that all the seafood they

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Meet the Chef: Travis Swikard

Meet Travis Swikard, the visionary chef and owner behind Callie Restaurant in the heart of East Village. A true pioneer of San Diego’s hyper-local movement, Travis collaborates closely with local farmers and fishers throughout the county. His invaluable presence on our advisory committee is helping to drive the resurgence of local seafood in our community,

Read Moreabout Meet the Chef: Travis Swikard

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