Bringing Radical Transparency To Seafood Near You
Local Fish Will Connect You with Local Seafood
Local Fish is an innovative networking platform that connects local fishermen with buyers, including restaurants, chefs, and merchants. We facilitate connections, ensure transparency, and support responsible fishing practices. Through our platform, customers can discover a variety of locally sourced fish and make informed choices about their seafood purchases. Chefs and other buyers can easily access a diverse range of local species, creating menus that celebrate the seasons and support responsible sourcing. For fishermen, Local Fish streamlines the process of showcasing their catch, establishing a strong presence in the community, and connecting with industry buyers, all while accessing valuable resources to enhance their business operations.
Join us in transforming the seafood industry, starting from the source, and together, let’s create a more sustainable and thriving seafood community in San Diego. We’re on a mission to narrow the divide between locally-landed seafood and the community. We want to work together to disrupt existing food systems and create a new framework in which our community buoys fishing operations resulting in a viable and sustainable fishing industry.
Why We Need Local Fish
80%
of the seafood consumed in the US is imported from foreign countries. Let’s work together to get seafood from our backyard on local plates!
14%
of San Diego restaurants consistently serve San Diego-sourced seafood. There are over 150 commercial fishermen ready to feed San Diego!
8%
of San Diego seafood markets consistently carry San Diego-sourced seafood. There’s a vibrant fishing community eager to get fish on your plates!
Meet the
Fishermen (& Women)
Develop a deeper understanding of what it takes to harvest seafood responsibly. Learn more about our family of fishermen, the species they catch, and their methods for low-impact fishing.
Meet the
Chefs
We work with a network of chefs that are committed to uplifting local foodways and finding the highest quality products for their clientele. Collectively we believe that fresh, local seafood should be accessible and available to all. Through bridging the gap between local chefs and fishermen we are able to reach a wider community across San Diego County.
Meet the
Seafood
Beyond the widely-known varieties like Tuna and Halibut, there are countless delicacies just waiting to be discovered. Ever heard of a Kellet’s Whelk? What about a Box Crab? In understanding what’s local and seasonal we can take the first step in transforming our seaconomy.
Dive Deeper
The Common Seas
A collection of resources from recipes to stories that will get you hooked and reel you in.
Meet the Chef: Marissa Williams
Introducing Marissa Williams: Culinary Innovator and Seafood Champion at Herb and Sea, Encinitas, CA. As a dedicated advocate of the local seafood movement, Marissa’s passion shines through as she sources the freshest catch directly from local fishermen. We’re fortunate enough to have Marissa serve as a member of our advisory committee where her input has
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Consumer Guide for Buying Local Seafood
As educated consumers, we need to start the conversation with markets and restaurant staff about local seafood. You have the right to transparent information regarding the origin of your seafood. It’s also important to understand that if a restaurant or market sells local seafood, it does not mean they always sell local seafood or that all the seafood they
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Meet the Chef: Travis Swikard
Meet Travis Swikard, the visionary chef and owner behind Callie Restaurant in the heart of East Village. A true pioneer of San Diego’s hyper-local movement, Travis collaborates closely with local farmers and fishers throughout the county. His invaluable presence on our advisory committee is helping to drive the resurgence of local seafood in our community,
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